Effective application of fleet vehicle graphics

As with many types of brand communications, it is an indisputable fact that the overall look, and individual branding of your fleet vehicles should not just reflect the products or services you provide, but more importantly the quality of them. Fleet vehicle graphics on Company vehicles are now widely recognised as being the one most powerful and cost-effective communication tool within the outdoor advertising media.

 

 

1. Cost effective marketing on the move
By their very nature, your vehicles act as mobile advertising tools, billboards on the move you could say. Fleet wraps and vehicle graphics reach out to a massive public audience that would be hugely expensive and almost impossible to capture through static advertising.

2. Constant Communication
Unlike broadcasted or printed media, your audience can’t choose to switch off or turn over the page. Displaying a powerful message on the back of your car, van or lorry by way of example, can catch the attention of the unsuspecting motorist caught behind you at the road works! – in other words, a captive audience.

3. Long life
GRS Fleet Graphics are designed to withstand the test of time, even in our Great British weather! The vinyl wraps will protect your paintwork against minor abrasions, harmful UV rays and stone chips, and can be removed at the end of the vehicles use, maximising the potential resale value.

Whether you have just the one company car or a whole fleet of vehicles, they should act as mobile advertising tools promoting your brand, and if possible specific product features, services and even special offers, by incorporating vehicle livery. 70% of consumers are more likely to employ a company’s services based on the appearance of their vehicles. Drive your company to success Using GRS Fleet Graphics, car graphics & lorry graphics, and ensure that every mile you drive helps promote your business.

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